The global pandemic has forced leaders across industries to rethink design and the user experience. When the practical safety concerns of their products and services come into play, “form follows function” becomes paramount. This is particularly true for the travel industry, as business and leisure travelers alike must be confident that travel is safe before they return to their old ways. How are creators reconciling these external forces as they reimagine new and updated digital tools and services that their customers rely on?

How Human-Centered Design is Transforming Our Experiences and Our Expectations
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