I recently hosted a panel for Reuters, featuring the top female leaders from all around the world. In this 35-minute long discussion, we talked about what the future of automotive looks like through the female lens. Watch the full panel here, or below.
The global pandemic brought major changes to consumer shopping behaviors, some that may surprise you. Klarna’s CEO and Co-founder, Sebastian Siemiatkowski, joins Fast Company’s Innovation Festival to share the latest data on this evolving world of retail. In this panel for Fast Company, I sat down […]
The Rebelle Rally is an all-women off-road navigational competition that covers more than 1,400 miles of the western desert in the U.S. Fifty two-woman teams will race in a mix of crossovers, SUVs and pickups in the grueling ten-day race that starts October 7 at […]
The Rebelle Rally is a women-only off-road navigational competition that covers more than 1,400 miles of the western desert in the U.S. In its sixth year, fifty teams will put their crossovers, SUVs and pickups to the test in a grueling ten-day race. Eleven automakers […]
While cruising along Interstate 8 in the Lucid Air, it didn’t take long for the conversation to turn to spider graphs. Spider graphs offer a quick glimpse of how various factors like power, performance, weight and aerodynamics interact with one another. For the engineer sitting in the […]
Car enthusiasts have a history of electric-car hesitancy. While some are fully on board with electrification and hybridization, there are still some petrol holdouts, especially at the rarified and pointy end-of-the-price spectrum like Lamborghini. The push for electrification and hybrid powertrains poses a significant challenge […]
What happens when a company synonymous with powerful engines heads toward hybridization? It’s complicated. Abigail Bassett@abigailbassett / 12:21 PM PDT•September 23, 2021 Comment Image Credits: Lamborghini The Lamborghini Huracán is the best-selling sports car that Lamborghini makes, and its days as a combustion-powered super sports car are numbered. Since the […]
A brief history of implicit bias and racism when it comes to treating women of color’s pain, and what we can do to stop it. By Abigail Bassett AUG 26, 2021 From maternal mortality to breast cancer survival to mental health treatment, healthcare outcomes for women […]
The COVID-19 pandemic resulted in unprecedented scientific strides. As the world’s attention turned to scientific discovery to stop the virus’s spread, many burgeoning doctors, scientists, engineers, and technicians were inspired to pursue careers in research. In this custom episode of Innovation Festival 360, Fast Company […]
Luxury, technology and a whole lot of flash often go hand in hand. In the age of space-faring billionaires, we all expect the latest wiz-bang gadget to look like something from the future, right? Not in Audi’s view. The 2022 Audi e-tron GT and RS e-tron […]
Breast cancer outcomes are worse for Black women and women of color. We take a look at the causes and potential solutions.
Over the holidays, an old colleague of mine asked me to write a big online magazine for world-famous yoga instructor Donna Farhi and her MasterClass. I was honored to dig deep on the practice that I love so very much. Download the online magazine below […]
