While the Hormuz Strait in Iran remains blocked, farmers in the US and around the world are feeling the pinch and rising costs are impacting what will be grown this spring.
2027 Subaru Getaway First Look: Big, Powerful, and Quick
Read my story at KBB At the 2026 New York International Auto Show, Subaru showed off its all-new, fully electric 3-row 2027 Subaru Getaway offering 420 horsepower and more than 300 miles of all-electric range. While it’s a closely related sibling to the 2027 Toyota Highlander EV, it’s quicker to 60 mph, more powerful than the Toyota, and gets standard all-wheel drive across […]
2027 Subaru Forester Wilderness Hybrid Debuts
Read my story at KBB. At the 2026 New York Auto show, Subaru debuted its newest addition to the Wilderness lineup, the 2027 Subaru Forester Wilderness Hybrid. The Forester Wilderness Hybrid will be the fourth vehicle to wear the Wilderness badge and the first Wilderness model to use Subaru’s hybrid powertrain, good for 194 combined horsepower. […]
From Jim Farley to RJ Scaringe, Auto CEOs Turn Off-Road Vehicles into Profit Engines
Read my story at The Observer Last month, Ford CEO Jim Farley told The Detroit News ahead of the Detroit Auto Show that vehicles like the Bronco, Raptor and Tremor have become major profit centers for the company. “The off-road business is very unusual because it’s extremely profitable, and the […]
Why Ford’s Electric F-150 Never Took Off
Read my story at The Observer. This week, Ford announced it will end production of the F-150 Lightning, the electric version of its best-selling pickup truck, and take a $19.5 billion write-down tied to its current and planned EV programs. The move marks a sharp reversal from […]
Tesla Thrives in Norway Even as Global EV Sales Slide and Brand Image Suffers
Read my story at The Observer. Despite a sharp decline in global electric vehicle sales, Tesla has found an unexpected bright spot in Norway, a longtime leader in EV adoption that appears unfazed by the company’s tarnished brand image. Tesla has sold more than 26,000 vehicles in Norway so […]
Rivian CEO’s $4.6B Pay Plan Mirrors Elon Musk’s–But the Tesla Playbook is Hard to Repeat
Earlier this month, electric carmaker Rivian unveiled a $4.6 billion compensation plan for its founder and CEO, RJ Scaringe—a package that has drawn comparisons to Tesla’s $1 trillion deal for Elon Musk. Like Musk’s award, Rivian’s plan hinges on a series of highly ambitious performance targets over the next […]
Toyota Chairman Akio Toyoda Unexpectedly Dons a MAGA Outfit Amid Tariff Tensions
Read my story at The Observer. Toyota Chairman Akio Toyoda has some explaining to do after appearing at a race event in Japan on Sunday wearing a “Make America Great Again” hat and a red T-shirt emblazoned with photos of President Donald Trump and Vice President JD Vance. […]
Tesla Cybertruck Setbacks Mount as Top Engineers Announce Departures
Read my story at The Observer Tesla recently lost several key executives responsible for its most well-known electric vehicle models. Siddhant Awasthi, a rising star at Tesla who previously led engineering for the Cybertruck and, most recently, the Model 3, announced in a LinkedIn post on Sunday […]
Toyota’s Hybrid-First EV Strategy Pays off Even as Tariffs Bite Into Profit
Read my Observer story. Toyota has long been criticized for its cautious embrace of electric vehicles. But amid slowing demand, tariffs and the phase-out of tax incentives, the world’s largest automaker’s deliberate approach looks increasingly like a smart hedge. The Japanese automaker reported yesterday (Nov. 5) […]
Honda CEO Toshihiro Mibe on the Carmaker’s High-Stakes Return to Formula 1
Read my story from the Observer. Honda has moved in and out of Formula 1 multiple times over the past 60 years, depending on the state of business. “Business is going good sometimes, and going bad sometimes,” Honda Global CEO Toshihiro Mibe told a roundtable of reporters, including Observer, in […]
Porsche’s 99% Profit Tumble Signals Trouble for Luxry Brands Worldwide
Read my story at The Observer. Porsche’s billion-dollar loss last week isn’t just a setback for one of the world’s most profitable automakers—it’s a warning shot for the entire luxury economy. After years of record profits fueled by cheap credit and post-pandemic “revenge spending,” the […]