When it comes to American muscle you don’t get much more apple pie than Shelby American and Hertz. Once again, the two companies are teaming up to offer travelers across the United States access to a triad of new Mustang Shelby muscle cars with as much as […]
The Supreme Court’s Potential Roe v. Wade Reversal Has Social Justice and Equality Ramifications
The draft opinion that leaked from the Supreme Court on May 2 threatens to take away abortion rights from women around the country, but it’s about more than just the right to care for our bodies. Women’s right to choose what they do with their […]
Lexus RZ 450e Prototype Drive: A New Take On How Driving Works
Toyota and its luxury brand Lexus are no strangers to technological innovation or to pushing the boundaries of style and design. Now the spindle-grilled Lexus brand is pushing the limits again with the 2023 Lexus RZ 450e, not only its first electric vehicle, but also the […]
Lincoln Star Concept: Could a Sport Tourer be in Lincoln’s Electric Future?
Lincoln unveiled Wednesday at an event in Hollywood its first fully electric concept vehicle: The Lincoln Star Concept, a crossover that looks a lot like a Corsair or Nautilus crossover with a longer, lower-slung body, sharper body creases highlighted with LED lighting effects and a few […]
Women are Making Waves and Changing the Face of Indycar Racing
THESE WOMEN FROM HONDA PERFORMANCE DEVELOPMENT, INDYCAR AND FIRESTONE ARE LEADING THE WAY. Women have been participating in motorsport for the last 121 years, and yet, even in this modern day and age, there are still only a small handful who either sit in the […]
Toyota bZ4x First Drive: A Solidly Middling EV
Read my full story over at TechCrunch Toyota isn’t the first automotive brand that pops to mind when it comes to battery electric vehicles. Toyota might be the largest automaker in the world — reportedly selling more than 9.5 million vehicles globally and stealing the crown […]
Mercedes Plan to Deliver Real, Legal, Self-Driving Technology to the Masses
Read my full story over at TechCrunch. I’m sitting in the passenger seat of a special Mercedes Benz S-Class on a blindingly bright California spring day, casually watching an autonomous delivery robot roll through a crosswalk on its way to deliver someone’s takeout meal in Santa […]
Getting Offroad in a Luxury SUV – Travel & Leisure
Drive through canyons, otherworldly craters, and ghost towns in an SUV. Photo CREDIT: BETH BOWMAN Read my full story at Travel & Leisure. When someone talks about off-roading, one of two things happens: Listeners’ eyes glaze over and they absentmindedly scroll their phone, or they […]
World Changing Ideas: Sustainable Technology Design & Diversity and Inclusion in Technology Design
I had the joy of hosting two podcasts called World-Changing Ideas for Fast Company. Check them both out below. EPISODE 1: Innovation Unrestricted: Designing products and communities with sustainability and innovation in mind In this podcast episode, I’m is joined by Lenovo’s Vlad Rozanovich to […]
Envisioning a Future Powered By Digital Currencies
There are so many major trends that are reshaping the business and consumer worlds—changes that are occurring at unparalleled speed. Digital transformation and the adoption of digital currencies are two of these key transformative shifts. This explosion is leading to significant innovation but also a […]
Torture Testing a Porsche Cayenne S on the Rebelle Rally
The killer app of any tech is to make your life easier and more comfortable; the GPS in your car helps you find the best route to a restaurant when traffic is backed up, if you have cruise control, you can set a speed on the […]
2022 Mercedes-AMG EQS First Drive: Powerful, Quiet And Refined
Thoughts of Mercedes’ AMG performance brand likely conjure images of raucous engines, tremendous horsepower and plenty of track performance. What doesn’t fit is an all-electric 17-foot-long sedan that makes virtually no sound. But the German automaker’s tradition of upping the power quotient with the AMG […]
ABIGAIL BASSETT 