Read my Story at TechCrunch If it wasn’t clear earlier this year when Sony and Honda revealed the concept Afeela EV, it is now: This new joint-venture concept car is all about leveraging entertainment. The company, known as Sony Honda Mobility (SHM) is a joint venture between the […]
After March 2020, every automaker on the planet had to rethink how it leveraged technology. Everything from design and engineering to key partnerships needed to be rethought to keep businesses running. While Honda may not be the automaker you think of as pushing the automotive […]
When you think of the future of transportation, you probably don’t think of water dragons like those in director James Cameron’s newest Avatar movie, Avatar: The Way of Water, which will be released on December 16. You might think of something more along the lines of […]
Today, 110 women will begin an off-road competition like no other. They’ll use nothing more than a paper map and compass to navigate more than 1,600 miles of off-road trails throughout the California and Nevada desert, as the Rebelle Rally, the all-women’s off-road navigational rally […]
A first drive review of the brand new Rivian R1S SUV.
After returning from the Rebelle Rally in late October, I sat down with the stellar Matt Farah and Zack Klapman for an episode of the popular and well-known podcast, The Smoking Tire. It was a fantastic couple of hours and we talked about everything from […]
I recently hosted a panel for Reuters, featuring the top female leaders from all around the world. In this 35-minute long discussion, we talked about what the future of automotive looks like through the female lens. Watch the full panel here, or below.
What happens when a company synonymous with powerful engines heads toward hybridization? It’s complicated. Abigail Bassett@abigailbassett / 12:21 PM PDT•September 23, 2021 Comment Image Credits: Lamborghini The Lamborghini Huracán is the best-selling sports car that Lamborghini makes, and its days as a combustion-powered super sports car are numbered. Since the […]
Augmented and virtual reality have been used for years in gaming, design and shopping. Now, a new battle for market share is emerging — inside vehicles. Safety-glass windshields offer a new opportunity for suppliers, manufacturers and startups that are starting to adapt this technology: AR overlays […]
Volkswagen, once a dabbler in electric vehicles, is now betting its future on the technology. And the new Volkswagen ID.4 — a five-passenger, fully electric crossover with a starting price of $33,995 (before federal or state incentives) — is its first global effort to make EVs […]
The Rebelle Rally is the longest offroad navigational rally for women in the U.S.
Ever dreamed of owning a Bentley with a touch from the stars? Here’s how one tech entrepreneur created an exclusive one-of-a-kind Bentley complete with Elton John’s signature on the dash.