After March 2020, every automaker on the planet had to rethink how it leveraged technology. Everything from design and engineering to key partnerships needed to be rethought to keep businesses running. While Honda may not be the automaker you think of as pushing the automotive […]
When you think of the future of transportation, you probably don’t think of water dragons like those in director James Cameron’s newest Avatar movie, Avatar: The Way of Water, which will be released on December 16. You might think of something more along the lines of […]
I hate the desert, and it hates me, but camping in a brand new Rivian R1S is where it is at in extreme environments. Read my full story at TechCrunch. Let’s be clear: I hate the desert. In spite of competing in last year’s Rebelle […]
The Alphabet company got together with Geely’s Zeekr to build its next-generation autonomous people mover, and it’s as notable for what it’s missing (steering wheel, side-view mirrors) as for what it’s got. Read the full story at The Verge. Waymo, the Alphabet-owned autonomous taxi company […]
Virtual reality is coming to the passenger seat near you, at least as long as you own an Audi vehicle with the brand’s most current operating system, anyway. The Audi spinoff, Holoride, announced this week that it will begin offering the Pioneer Pack for just […]
These days, providing exceptional convenience is the rule rather than the exception. So, in this high-touch era, how can companies continue creating a brand-differentiating customer experience? One way is by designing emotional experiences that put humans at the center. That was the topic at a […]
Watch my video on this topic, at Fortune.com Read the complete story at Fortune.com The consumer technology industry has been slower than other sectors to get greener products in the hands of customers. The reasons behind this slow progression are numerous, layered, and complicated, but […]
PEBBLE BEACH, CALIF.—In a parking lot next to Peter Hay Hill sat two square-ish, blobby vehicles. They weren’t attractive, and they seemed both inordinately squat and huge, but there were plenty of looky-loos who wanted to check them out. One vehicle was a static “show […]
Luxury electric vehicle maker Lucid Motors unveiled the new Lucid Air Sapphire Edition, a top-of-the-line sedan, which the company says will do zero to 60mph in under two seconds, zero to 100mph in under four seconds, and the quarter-mile in under nine seconds. That’s tremendously […]
The Meyers Manx, the iconic 50-year-old dune buggy that’s been copied thousands of times, is officially making its return in 2023. But this time around, it’s electric. The Meyers Manx 2.0, which debuted Monday at an event in Malibu, will launch thanks to venture capitalist […]
Watch my interview with the CTO of Analog Devices and the President of the Woods Hole Oceanographic Institute at Fast Company. What if we harnessed the best and brightest of business and scientific research to work together to help address the challenges facing the ocean? […]
A first drive review of the brand new Rivian R1S SUV.