A Deep-Dive Look at the Volkswagen ID.4: An All-Electric Crossover for the “Masses”

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Volkswagen, once a dabbler in electric vehicles, is now betting its future on the technology. And the new Volkswagen ID.4 — a five-passenger, fully electric crossover with a starting price of $33,995 (before federal or state incentives) — is its first global effort to make EVs a mainstream product and part of its larger goal to become carbon neutral by 2050.

The upshot: The VW ID.4 offers a balanced blend of technology, comfort and design for a more affordable price and seeks to capture some of the market left vacant by the lack of an affordable Tesla Model Y. The VW ID.4 offers solid technology without being so out of this world that your average crossover buyer will balk … with one exception. The lack of seamless charging makes finding and then connecting to a third-party charging station a clunky, even complex experience.

As Mark Gillies, senior manager of Product at VW said during our interview, “We want to be the company that builds electric cars for the millions, not just for the millionaires.”

While that may be true, there are a few niggling concerns, like a somewhat laggy infotainment system, that should improve with updates coming soon, and the previously mentioned miss of seamless charging. If Volkswagen can address those problems, the VW ID.4 could take a solid bite out of the booming crossover market. But will the masses flock to a fully electric future that delivers a near-to-gasoline driving experience and become the “car for the millions?”

Read my complete story over at TechCrunch.

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Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.

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