Decreasing your waste output isn’t as hard as you might think.
When you search for “zero-waste living,” perfect, Instagram-style images of a year’s worth of garbage in a single mason jar are likely to pop to the top of your results — a neat snapshot of what has long been both a waste designation for municipalities and businesses and a practice of reducing, reusing, recycling in communities around the world since the beginning of humankind.
“The modern term, ‘zero-waste’ started out as a business certification,” Kathryn Kellogg, the founder of Going Zero Waste, an author and a well-known influencer in the zero-waste movement. “It meant a 90 percent divertment of trash from a landfill. The goal behind it is to completely write waste out of existence. Yet, there’s more to waste than what we just put in our trash can,” she says.