In general, liquor and alcohol marketing has always played on gender stereotypes. Want to be seen as a powerful man? Drink a martini. Want to be one of the boys? Drink a beer. If you’re a woman, you obviously want something fruity, so a tropical or Tiki drink is for you. If you’re trying to lose weight, a vodka soda or a glass of wine is for you.
Some of this is based on alcohol sales and which gender is buying what, and some of it is still rooted in a sort of groupthink that impacts our individual taste choices. Yet, as we shelter at home (and avoid the places we might catch or spread Covid-19), our collective tastes and the social norms around the liquor we choose to consume are changing, and dark liquor preference is on the rise.
Whether you’re a newbie to the world of dark liquors or an old hand at it, it’s always fun to try new drinks and flavors and see what you like. Your palate changes over time and some things that were appealing to you previously may not be as great as you remember. Playing with the things you already have in your pantry is a great way to try new liquors and explore your tastes.
