Harley-Davidson’s new all-electric bike–Where’s the noise?

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Photo: Abigail Bassett

Photo: Abigail Bassett

I got a chance to speak with Mark-Hans Richer, CMO of Harley-Davidson on why the largest motorcycle maker would decide to spend so much money for a project that may never see the light of day.

Meet Project LiveWire.

And check out my piece on CNBC.com


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Abigail Bassett is a full-time freelance journalist, content creator, and television and video host whose work has appeared in publications like Forbes, Fortune, Automobile, Motor Trend, Money Magazine, and on CNN. Her passion is telling unique stories using a variety of media and taking the visitor places that they have never been–whether it’s into the cockpit of a rare supercar, inside an exclusive home or hotel, or behind the scenes of a fashionable event. She is also a Yoga Alliance Registered 200-hour yoga teacher.

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