Harley-Davidson’s new all-electric bike–Where’s the noise?

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Photo: Abigail Bassett

Photo: Abigail Bassett

I got a chance to speak with Mark-Hans Richer, CMO of Harley-Davidson on why the largest motorcycle maker would decide to spend so much money for a project that may never see the light of day.

Meet Project LiveWire.

And check out my piece on CNBC.com


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Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.

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