Harley-Davidson’s new all-electric bike–Where’s the noise?

Photo: Abigail Bassett
Photo: Abigail Bassett

I got a chance to speak with Mark-Hans Richer, CMO of Harley-Davidson on why the largest motorcycle maker would decide to spend so much money for a project that may never see the light of day.

Meet Project LiveWire.

And check out my piece on CNBC.com

 

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