I got a chance to speak with Mark-Hans Richer, CMO of Harley-Davidson on why the largest motorcycle maker would decide to spend so much money for a project that may never see the light of day. Meet Project LiveWire. And check out my piece on […]
I got a chance to speak with Mark-Hans Richer, CMO of Harley-Davidson on why the largest motorcycle maker would decide to spend so much money for a project that may never see the light of day. Meet Project LiveWire. And check out my piece on […]