Listen to this episode of From the Ground Up Podcast, over at Inc.com In this special episode of From the Ground Up in partnership with Chase for Business, we sit down with Rica and Tasha Kendrick-Palmer, co-founders of Black Phlox, to hear how they’ve navigated the intertwined […]
Tesla Thrives in Norway Even as Global EV Sales Slide and Brand Image Suffers
Read my story at The Observer. Despite a sharp decline in global electric vehicle sales, Tesla has found an unexpected bright spot in Norway, a longtime leader in EV adoption that appears unfazed by the company’s tarnished brand image. Tesla has sold more than 26,000 vehicles in Norway so […]
Rivian CEO’s $4.6B Pay Plan Mirrors Elon Musk’s–But the Tesla Playbook is Hard to Repeat
Earlier this month, electric carmaker Rivian unveiled a $4.6 billion compensation plan for its founder and CEO, RJ Scaringe—a package that has drawn comparisons to Tesla’s $1 trillion deal for Elon Musk. Like Musk’s award, Rivian’s plan hinges on a series of highly ambitious performance targets over the next […]
Toyota Chairman Akio Toyoda Unexpectedly Dons a MAGA Outfit Amid Tariff Tensions
Read my story at The Observer. Toyota Chairman Akio Toyoda has some explaining to do after appearing at a race event in Japan on Sunday wearing a “Make America Great Again” hat and a red T-shirt emblazoned with photos of President Donald Trump and Vice President JD Vance. […]
Tesla Cybertruck Setbacks Mount as Top Engineers Announce Departures
Read my story at The Observer Tesla recently lost several key executives responsible for its most well-known electric vehicle models. Siddhant Awasthi, a rising star at Tesla who previously led engineering for the Cybertruck and, most recently, the Model 3, announced in a LinkedIn post on Sunday […]
Toyota’s Hybrid-First EV Strategy Pays off Even as Tariffs Bite Into Profit
Read my Observer story. Toyota has long been criticized for its cautious embrace of electric vehicles. But amid slowing demand, tariffs and the phase-out of tax incentives, the world’s largest automaker’s deliberate approach looks increasingly like a smart hedge. The Japanese automaker reported yesterday (Nov. 5) […]
Honda CEO Toshihiro Mibe on the Carmaker’s High-Stakes Return to Formula 1
Read my story from the Observer. Honda has moved in and out of Formula 1 multiple times over the past 60 years, depending on the state of business. “Business is going good sometimes, and going bad sometimes,” Honda Global CEO Toshihiro Mibe told a roundtable of reporters, including Observer, in […]
Porsche’s 99% Profit Tumble Signals Trouble for Luxry Brands Worldwide
Read my story at The Observer. Porsche’s billion-dollar loss last week isn’t just a setback for one of the world’s most profitable automakers—it’s a warning shot for the entire luxury economy. After years of record profits fueled by cheap credit and post-pandemic “revenge spending,” the […]
Ferrari’s First EV Arrives, But Its Electric Drive Slows Down
Read my story at Observer. Yesterday (Oct. 8) in Maranello, Italy, luxury automaker Ferrari lifted the hood on its first all-electric vehicle, the Elettrica, after five years in development—while simultaneously halving its electric ambitions. The new car marks Ferrari’s long-awaited entry into the EV market, but also […]
Legacy Automakers Tap the Brakes on EVs as Road to Mass Adoption Gets Bumpy
Read my story at Observer, here. After years of ambitious pledges and multibillion-dollar bets on the future of electric vehicles, legacy automakers are facing a cold market reality: consumer adoption has slowed, incentives have dried up, the political and cultural debate around EVs has grown […]
BMW Leans into Electrification with the New BMW iX3
BMW continues to lean into EVs even though the political and cultural climate is changing. This is my story for The Observer.
An ICE raid at an EV factory raises fears about US instabilityAn ICE Raid
Read my story at The Verge. International automotive companies like Hyundai spend billions of dollars building plants and training workers in the US, and the ICE raid is likely to have a long-term cooling effect on those investments. by Abigail Bassett A banner depicting an Immigration […]