The $75B Deception Economy—and the Female Founders Finding the Solution

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HOSTING, MODERATOR & HOST, PODCAST

I sat down with a couple of female founders at SXSW this year, and we discussed how two visionary female founders are harnessing the power of innovation and collaboration to keep everyone safer online.

Listen to the podcast over at Inc. Magazine, here.

The online deception economy is rife with romance scams, financial fraud, and even violence. In just four years, $75 billion has been lost to “pig butchering”—fraudsters using fake identities to gain and exploit trust—while advances in AI make falsified information more convincing than ever.

In this podcast, Fuzzy founder and CEO, Kalie Nitzsche, and Jaqi Saleem, founder and CEO of Fuzzy’s agency partner Qualified Digital, take us behind the scenes of their collaboration to solve this global issue, with a revolutionary new app that empowers users to verify the identity of people they meet online in real time—delivering a safer experience for all. From a potential small business hire to someone you’ve matched with on a dating app, or even a dishwasher repair person babysitter, or caregiver—Fuzzy can quickly confirm they are who they say they are in seconds, with just a few clicks. Fuzzy also enables users to track fraudulent uses of their own images and bios.

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Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.

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