Subaru WRX STI Takes on the World’s Oldest Bobsled Run

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AUTOS, AUTOWEEK, LIFESTYLE, PRINT

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I’m standing on the deck of the Dracula Club, looking out over a massive, lake-filled valley covered in snow and ice. The temperature hovers right below freezing, but the sun bears down on the crystalline trees.

“Three, two, one. Action!” Jeremy Hart, the owner of Inc Content watches as his director counts down from below. On his mark, a bright blue Subaru WRX STI hits the rev limiter and shoots forward, slipping and sliding a few feet down a bobsled chute and skidding to a halt before a precipitous fall in the track. A few moments later, Subaru’s record-setting rally driver, Mark Higgins, throws the car into reverse and backs up to the starting point once again. After a few more adjustments, the car shoots forward again and again as the sun climbs higher in the sky. Higgins does brake stands, inching closer to the camera crew positioned directly in front of the car.

Welcome to a project like none other: the Subaru Bobsleigh Run in St. Moritz, Switzerland. I got to see it first hand.

Read more of my story over at Autoweek.

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Abigail Bassett is the Executive Editor at CNTRL MEDIA, LLC. She is also a freelance content creator and curator whose work has appeared in publications like Forbes, Fortune, Automobile, Motor Trend, Money Magazine and on CNN. Her passion is telling unique stories using a variety of media and taking the visitor places that they have never been–whether it’s into the cockpit of a rare supercar, inside an exclusive home or hotel, or behind the scenes of a fashionable event. She is also a Yoga Alliance Registered 200-hour yoga teacher. She teaches at a number of public, private, and corporate venues, around Los Angeles, CA.

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