I’m standing on the deck of the Dracula Club, looking out over a massive, lake-filled valley covered in snow and ice. The temperature hovers right below freezing, but the sun bears down on the crystalline trees.

“Three, two, one. Action!” Jeremy Hart, the owner of Inc Content watches as his director counts down from below. On his mark, a bright blue Subaru WRX STI hits the rev limiter and shoots forward, slipping and sliding a few feet down a bobsled chute and skidding to a halt before a precipitous fall in the track. A few moments later, Subaru’s record-setting rally driver, Mark Higgins, throws the car into reverse and backs up to the starting point once again. After a few more adjustments, the car shoots forward again and again as the sun climbs higher in the sky. Higgins does brake stands, inching closer to the camera crew positioned directly in front of the car.

Welcome to a project like none other: the Subaru Bobsleigh Run in St. Moritz, Switzerland. I got to see it first hand.

Read more of my story over at Autoweek.