A Crossover by Any Other Name….the 2018 Toyota C-HR Review

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AUTOS, AUTOWEEK, WRITING

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2018 Toyota C-HR first drive: When does a car become a crossover?

It’s no secret that we live in a world where everything from hate groups to Fruit Loops can be rebranded to become more or less appealing to a particular audience, and the auto industry is no exception: Vehicles with four doors are called “coupes,” alphanumeric names have become divorced from anything to do with the car you’re driving, and “crossover” merely means a vehicle with a raised ride height. Toyota is committed to the idea that naming a thing a crossover gives it a certain cachet, even if it doesn’t have the functionality you’d expect. With their 2018 Toyota C-HR, they’re unabashedly targeting the elusive millennial generation, doubling down on design and calling it a crossover, even if it lacks capability.

Read more of my story over at Autoweek.

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Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.

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