Cadillac’s new naming convention

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Much to the chagrin of many in the automotive world Cadillac, under the guidance of Johan de Nysschen, has decided to jump on the re-naming bandwagon.

I wrote about it for Yahoo here.



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Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.

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