Read my story at The Observer. Toyota Chairman Akio Toyoda has some explaining to do after appearing at a race event in Japan on Sunday wearing a “Make America Great Again” hat and a red T-shirt emblazoned with photos of President Donald Trump and Vice President JD Vance. […]
All posts filed under: TRANSPORTATION & TECHNOLOGY
Tesla Cybertruck Setbacks Mount as Top Engineers Announce Departures
Read my story at The Observer Tesla recently lost several key executives responsible for its most well-known electric vehicle models. Siddhant Awasthi, a rising star at Tesla who previously led engineering for the Cybertruck and, most recently, the Model 3, announced in a LinkedIn post on Sunday […]
Toyota’s Hybrid-First EV Strategy Pays off Even as Tariffs Bite Into Profit
Read my Observer story. Toyota has long been criticized for its cautious embrace of electric vehicles. But amid slowing demand, tariffs and the phase-out of tax incentives, the world’s largest automaker’s deliberate approach looks increasingly like a smart hedge. The Japanese automaker reported yesterday (Nov. 5) […]
Honda CEO Toshihiro Mibe on the Carmaker’s High-Stakes Return to Formula 1
Read my story from the Observer. Honda has moved in and out of Formula 1 multiple times over the past 60 years, depending on the state of business. “Business is going good sometimes, and going bad sometimes,” Honda Global CEO Toshihiro Mibe told a roundtable of reporters, including Observer, in […]
Porsche’s 99% Profit Tumble Signals Trouble for Luxry Brands Worldwide
Read my story at The Observer. Porsche’s billion-dollar loss last week isn’t just a setback for one of the world’s most profitable automakers—it’s a warning shot for the entire luxury economy. After years of record profits fueled by cheap credit and post-pandemic “revenge spending,” the […]
Ferrari’s First EV Arrives, But Its Electric Drive Slows Down
Read my story at Observer. Yesterday (Oct. 8) in Maranello, Italy, luxury automaker Ferrari lifted the hood on its first all-electric vehicle, the Elettrica, after five years in development—while simultaneously halving its electric ambitions. The new car marks Ferrari’s long-awaited entry into the EV market, but also […]
Legacy Automakers Tap the Brakes on EVs as Road to Mass Adoption Gets Bumpy
Read my story at Observer, here. After years of ambitious pledges and multibillion-dollar bets on the future of electric vehicles, legacy automakers are facing a cold market reality: consumer adoption has slowed, incentives have dried up, the political and cultural debate around EVs has grown […]
BMW Leans into Electrification with the New BMW iX3
BMW continues to lean into EVs even though the political and cultural climate is changing. This is my story for The Observer.
An ICE raid at an EV factory raises fears about US instability
Read my story at The Verge. International automotive companies like Hyundai spend billions of dollars building plants and training workers in the US, and the ICE raid is likely to have a long-term cooling effect on those investments. by Abigail Bassett A banner depicting an Immigration […]
Ford’s Big Truck Legacy Could be a Problem for its Small Electric Truck Ambitions
Read my story at The Observer. Last week, under the blistering heat of an August day at a Ford plant in Louisville, Ky., Ford CEO Jim Farley, a self-proclaimed lifelong petrol head, announced a $30,000 electric pickup truck slated for release in 2027. Farley pitched it as a new “Model T moment,” a […]
An Interview with GM CEO, Mary Barra
Read my exclusive interview with GM CEO, Mary Barra, at The Verge. GM was the first major US automaker to make the promise to go all-electric by 2035, just four years ago. Those promises have since turned into rough estimates under the second Donald Trump presidency, […]
Cadillac’s advanced manufacturing techniques pioneered on the $360,000 Celestiq
Read my story at Autmotive News. Like most automakers, General Motors uses its highest-end models to develop manufacturing technologies and features that may eventually trickle down into its high-volume models.