Moderating Panels on AI and Productivity at Work at SXSW 2025

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AI & ML, BUSINESS & FINANCE, HOSTING, MODERATOR & HOST, THE ECONOMY

I had the honor of moderating a fantastic panel at SXSW this year with leaders from Atlassian, Slack and Salesforce, and Upwork.

The top takeaways were:

Despite vast information, 98% of executives struggle to adopt AI and only 30% of workers are embracing it.

Freelancers (like me!) adopt AI twice as fast as full-time employees (due to less bureaucratic restrictions and a need for relevancy), and we help organizations get up to speed on the latest and greatest technology (because we use it!).

We need to start seeing AI as a partner and while AI may break silos its going to require trust and leadership to balance human and machine roles effectively–as well as a good dose of discernment.

If you missed my panel, you can listen to the audio of it here.

It was absolutely fascinating and I can’t wait to go back and do it all again with such a fantastic group of people.

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Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.

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