These days, providing exceptional convenience is the rule rather than the exception. So, in this high-touch era, how can companies continue creating a brand-differentiating customer experience? One way is by designing emotional experiences that put humans at the center.
That was the topic at a recent Fast Company Innovation Festival panel hosted by Capital One. The event convened a panel of business leaders to discuss the principles of human-centered design and to explain how businesses can use them to build deeper relationships with customers, unify their digital and physical strategies, and keep up with ever-shifting consumer behavior.