Why is human-centered design so important in a post-pandemic world?

Leave a comment
FASHION & DESIGN, FAST COMPANY, HOSTING, ON CAMERA WORK, TECH

These days, providing exceptional convenience is the rule rather than the exception. So, in this high-touch era, how can companies continue creating a brand-differentiating customer experience? One way is by designing emotional experiences that put humans at the center.

That was the topic at a recent Fast Company Innovation Festival panel hosted by Capital One. The event convened a panel of business leaders to discuss the principles of human-centered design and to explain how businesses can use them to build deeper relationships with customers, unify their digital and physical strategies, and keep up with ever-shifting consumer behavior. 

Read more and watch the full panel that I moderated at the Fast Company Innovation Festival in New York.

Posted by

Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s