Why is human-centered design so important in a post-pandemic world?

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These days, providing exceptional convenience is the rule rather than the exception. So, in this high-touch era, how can companies continue creating a brand-differentiating customer experience? One way is by designing emotional experiences that put humans at the center.

That was the topic at a recent Fast Company Innovation Festival panel hosted by Capital One. The event convened a panel of business leaders to discuss the principles of human-centered design and to explain how businesses can use them to build deeper relationships with customers, unify their digital and physical strategies, and keep up with ever-shifting consumer behavior. 

Read more and watch the full panel that I moderated at the Fast Company Innovation Festival in New York.

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Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.

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