Will F1 ever be as Popular as NASCAR?

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Kim Reimer and his 100+ hour F1 hat.

I spent this last weekend milling about with the well-hooved attendees of the third F1 race at the famed Circut of the Americas track in Austin to find out if F1 can make inroads in a tough U.S. market.

I had a chance to sit and talk with the winning Mercedes-Benz AMG Petronas team principal, Toto Wolff about what he thinks needs to happen in order to get F1 to take off and put together a brief piece for Yahoo! Autos.

I even got to meet the guy above-Kim Reimer.

Check out my story for Yahoo! here.

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