Will F1 ever be as Popular as NASCAR?

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Kim Reimer and his 100+ hour F1 hat.

I spent this last weekend milling about with the well-hooved attendees of the third F1 race at the famed Circut of the Americas track in Austin to find out if F1 can make inroads in a tough U.S. market.

I had a chance to sit and talk with the winning Mercedes-Benz AMG Petronas team principal, Toto Wolff about what he thinks needs to happen in order to get F1 to take off and put together a brief piece for Yahoo! Autos.

I even got to meet the guy above-Kim Reimer.

Check out my story for Yahoo! here.

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Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.

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