After March 2020, every automaker on the planet had to rethink how it leveraged technology. Everything from design and engineering to key partnerships needed to be rethought to keep businesses running. While Honda may not be the automaker you think of as pushing the automotive […]
When you think of the future of transportation, you probably don’t think of water dragons like those in director James Cameron’s newest Avatar movie, Avatar: The Way of Water, which will be released on December 16. You might think of something more along the lines of […]
Virtual reality is coming to the passenger seat near you, at least as long as you own an Audi vehicle with the brand’s most current operating system, anyway. The Audi spinoff, Holoride, announced this week that it will begin offering the Pioneer Pack for just […]
PEBBLE BEACH, CALIF.—In a parking lot next to Peter Hay Hill sat two square-ish, blobby vehicles. They weren’t attractive, and they seemed both inordinately squat and huge, but there were plenty of looky-loos who wanted to check them out. One vehicle was a static “show […]
The Massachusetts Institute of Technology is known for cutting-edge engineers, and Lamborghini is known for super cars. Just this week, the two paired up to ponder the future of an ultra-light, strong, and innovative automotive brand. On Wednesday at the EmTech conference at MIT in Boston, Lamborghini Chairman […]
It’s a rare thing for a modern-day car to excite me. Don’t get me wrong, most of the cars now on the market are fantastic machines—they do exactly what they aim to do, and they do it well. It’s just rare to find an everyday car that inspires […]
I sent my mom a photo of the grey, alien-looking sports car hunkered low in my driveway. “What is THAT?” She typed back. “McLaren 570S,” I thumbed at the screen, followed by an elaborate string of emoticons. The truth is there probably aren’t enough […]