Read my story at Observer. Yesterday (Oct. 8) in Maranello, Italy, luxury automaker Ferrari lifted the hood on its first all-electric vehicle, the Elettrica, after five years in development—while simultaneously halving its electric ambitions. The new car marks Ferrari’s long-awaited entry into the EV market, but also […]
All posts filed under: THE OBSERVER
Legacy Automakers Tap the Brakes on EVs as Road to Mass Adoption Gets Bumpy
Read my story at Observer, here. After years of ambitious pledges and multibillion-dollar bets on the future of electric vehicles, legacy automakers are facing a cold market reality: consumer adoption has slowed, incentives have dried up, the political and cultural debate around EVs has grown […]
BMW Leans into Electrification with the New BMW iX3
BMW continues to lean into EVs even though the political and cultural climate is changing. This is my story for The Observer.
Ford’s Big Truck Legacy Could be a Problem for its Small Electric Truck Ambitions
Read my story at The Observer. Last week, under the blistering heat of an August day at a Ford plant in Louisville, Ky., Ford CEO Jim Farley, a self-proclaimed lifelong petrol head, announced a $30,000 electric pickup truck slated for release in 2027. Farley pitched it as a new “Model T moment,” a […]
Why Automakers are Getting into the Lifestyle Space
A look at why automakers are getting into the lifestyle game.
How Trump’s Economic Policies Could Upend the Electric Vehicle Industry
How Donald Trump’s economic plans could deeply impact consumers and make everything more expensive.
Honda Executives Outline Plans for an Electric Future
Honda executives laid out their plans for an electrified future at a tech meeting in Japan.
BMW Plans to Make a Hydrogen Vehicle by 2027
BMW is planning to release a hydrogen powered vehicle in 2027.
The ISS is Retiring: Space Startups Rejoice
The ISS is retiring and it leaves a lot of opportunity for space start ups to step in.
Why Luxury Auto Makers like Aston Martin are Pushing SUVs
SUVs are hot, even with luxury automakers.
Inside GM’s Advanced Design Studio Where Concept Cars Are Built
I got a tour of the brand new GM Design Studio in Pasadena–and a glimpse of new concept cars to come.
Greedflation is Hitting Lower- and Middle-Income Americans the Hardest
Greedflation and upflation are hitting lower and middle-class Americans hard, even as inflation cools.