Read my Observer story. Toyota has long been criticized for its cautious embrace of electric vehicles. But amid slowing demand, tariffs and the phase-out of tax incentives, the world’s largest automaker’s deliberate approach looks increasingly like a smart hedge. The Japanese automaker reported yesterday (Nov. 5) […]
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Honda CEO Toshihiro Mibe on the Carmaker’s High-Stakes Return to Formula 1
Read my story from the Observer. Honda has moved in and out of Formula 1 multiple times over the past 60 years, depending on the state of business. “Business is going good sometimes, and going bad sometimes,” Honda Global CEO Toshihiro Mibe told a roundtable of reporters, including Observer, in […]
Porsche’s 99% Profit Tumble Signals Trouble for Luxry Brands Worldwide
Read my story at The Observer. Porsche’s billion-dollar loss last week isn’t just a setback for one of the world’s most profitable automakers—it’s a warning shot for the entire luxury economy. After years of record profits fueled by cheap credit and post-pandemic “revenge spending,” the […]
Ferrari’s First EV Arrives, But Its Electric Drive Slows Down
Read my story at Observer. Yesterday (Oct. 8) in Maranello, Italy, luxury automaker Ferrari lifted the hood on its first all-electric vehicle, the Elettrica, after five years in development—while simultaneously halving its electric ambitions. The new car marks Ferrari’s long-awaited entry into the EV market, but also […]
Legacy Automakers Tap the Brakes on EVs as Road to Mass Adoption Gets Bumpy
Read my story at Observer, here. After years of ambitious pledges and multibillion-dollar bets on the future of electric vehicles, legacy automakers are facing a cold market reality: consumer adoption has slowed, incentives have dried up, the political and cultural debate around EVs has grown […]
BMW Leans into Electrification with the New BMW iX3
BMW continues to lean into EVs even though the political and cultural climate is changing. This is my story for The Observer.
Ford’s Big Truck Legacy Could be a Problem for its Small Electric Truck Ambitions
Read my story at The Observer. Last week, under the blistering heat of an August day at a Ford plant in Louisville, Ky., Ford CEO Jim Farley, a self-proclaimed lifelong petrol head, announced a $30,000 electric pickup truck slated for release in 2027. Farley pitched it as a new “Model T moment,” a […]
Here’s What The #TeslaTakeDown Protests Looked Like Around the World
My story for The Verge on the anti-Tesla protests that happened around the world on March 29.
Why Automakers are Getting into the Lifestyle Space
A look at why automakers are getting into the lifestyle game.
Altadena’s Small Businesses Grapple with the Fallout from the LA Wildfires
I profiled a number of residents and small business owners who were deeply impacted by the Eaton Fire in LA for Fortune Magazine.
How Trump’s Economic Policies Could Upend the Electric Vehicle Industry
How Donald Trump’s economic plans could deeply impact consumers and make everything more expensive.
Honda Executives Outline Plans for an Electric Future
Honda executives laid out their plans for an electrified future at a tech meeting in Japan.