Read my story at The Observer. Porsche’s billion-dollar loss last week isn’t just a setback for one of the world’s most profitable automakers—it’s a warning shot for the entire luxury economy. After years of record profits fueled by cheap credit and post-pandemic “revenge spending,” the […]
All posts filed under: BUSINESS & FINANCE
Ferrari’s First EV Arrives, But Its Electric Drive Slows Down
Read my story at Observer. Yesterday (Oct. 8) in Maranello, Italy, luxury automaker Ferrari lifted the hood on its first all-electric vehicle, the Elettrica, after five years in development—while simultaneously halving its electric ambitions. The new car marks Ferrari’s long-awaited entry into the EV market, but also […]
Legacy Automakers Tap the Brakes on EVs as Road to Mass Adoption Gets Bumpy
Read my story at Observer, here. After years of ambitious pledges and multibillion-dollar bets on the future of electric vehicles, legacy automakers are facing a cold market reality: consumer adoption has slowed, incentives have dried up, the political and cultural debate around EVs has grown […]
BMW Leans into Electrification with the New BMW iX3
BMW continues to lean into EVs even though the political and cultural climate is changing. This is my story for The Observer.
An ICE raid at an EV factory raises fears about US instability
Read my story at The Verge. International automotive companies like Hyundai spend billions of dollars building plants and training workers in the US, and the ICE raid is likely to have a long-term cooling effect on those investments. by Abigail Bassett A banner depicting an Immigration […]
The Next Generation of Start Up Funding: A Blueprint in Alabama
Watch the full panel at Fast Company here. Venture capital fuels the world of startups. But for founders located outside major startup hubs such as San Francisco, New York, and Los Angeles, capital often remains just out of reach—no matter how promising the idea. At […]
An Interview with GM CEO, Mary Barra
Read my exclusive interview with GM CEO, Mary Barra, at The Verge. GM was the first major US automaker to make the promise to go all-electric by 2035, just four years ago. Those promises have since turned into rough estimates under the second Donald Trump presidency, […]
From Startup to Success: A Financial Roadmap for Women Founders
My podcast for Inc Magazine.
Why Remote Work is Better for Business
I sat down with Cynthia Taylor, a senior vice-president at Zillow at SXSW in 2025 to talk about why remote work is better for many businesses. Check out the story here. As more companies refine their in-office strategies, Zillow is embracing a different path—one that […]
Why Barcodes Matter to Small Business
I moderated a great panel at SXSW 2025 and the Inc. Magazine. You can read more about the panel, and watch it here, at Inc. Barcodes are a ubiquitous part of our day-to-day lives. While the nondescript black bars and spaces often go unnoticed, they […]
Moderating Panels on AI and Productivity at Work at SXSW 2025
I had the honor of moderating a fantastic panel at SXSW this year with leaders from Atlassian, Slack and Salesforce, and Upwork. The top takeaways were: Despite vast information, 98% of executives struggle to adopt AI and only 30% of workers are embracing it. Freelancers […]
Mercedes Bets is EV Future on a New Entry Level Sedan
Read my story at The Verge. Mercedes-Benz’s electric vehicles aren’t exactly selling like hotcakes. The EQS, EQE, and EQB have largely flopped, forcing the company to make significant changes to its electrification plans. While the automaker has scaled back its ambitions, it’s not abandoning them […]