Porsche Make’s its Case For An All-Electric Wagon

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AUTOS, Car and Transportation Tech, TECH, TECHCRUNCH

Porsche has always gone its own way when it comes to creating new vehicles. It is, after all, the company that continues to stick to the wacky idea that putting the weight of an engine in the rear of a sports car is a great idea. (It is!)

So, bucking the crossover trend to create an all-electric, soft-roading wagon with just 20 more millimeters of clearance than their popular electric Taycan sedan isn’t out of character for the brand. Instead, it’s another example of how Porsche approaches electrification.”You don’t make an electric car. You make a Porsche with an electric powertrain,” Calvin Kim, product spokesperson for the Taycan line, said in a recent interview.

The 2021 Taycan Cross Turismo fits that bill. Powerful, quick, comfortable, luxurious and tech-laden, the Porsche Taycan 4 Cross Turismo (one of four variants of the wagon) offers a blend of practicality with a whole lot of power and speed for under $100,000.

Why build an electric Porsche wagon?

Porsche upended the sports car enthusiast club when it launched the Cayenne nearly 20 years ago and is doing the same with the Taycan and the Taycan Cross Turismo. While the SUV and crossover business is still a tremendous cash cow for the company, nearly 4,500 Taycans were sold in 2020, according to a recent release from Porsche. That’s more than either the 718 or the Panamera line. Porsche also says that from cradle to manufacturing, the new Cross Turismo is carbon neutral — the first vehicle they’ve made that has achieved that status.

“Porsche wanted to create the most sporty capability we can make,” Kim said, “and a wagon version of the Taycan embodies that ethos.”

The 2021 Porsche Taycan Cross Turismo is on sale today. Porsche says that it expects deliveries to start this summer.

Read my full review of the 2021 Porsche Taycan Cross Turismo over at TechCrunch.

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Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.

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