With the economy slowing and unemployment soaring, consumers are looking for ways to pinch pennies anywhere they can. One way to fight the recession: coupons.
Coupon usage is on the rise, particularly among younger consumers, according to a recent study by ICOM, a marketing research company based in Ontario. Almost 60% of respondents under the age of 35 reported using more coupons in the past six months.
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Abigail Bassett is a full-time freelance journalist, content creator, and television and video host whose work has appeared in publications like Forbes, Fortune, Automobile, Motor Trend, Money Magazine, and on CNN. Her passion is telling unique stories using a variety of media and taking the visitor places that they have never been–whether it’s into the cockpit of a rare supercar, inside an exclusive home or hotel, or behind the scenes of a fashionable event. She is also a Yoga Alliance Registered 200-hour yoga teacher.
